In SEO news, there has been more discussion concerning the relevance and importance of some of the smaller search engines like Duck Duck Go and how they fit into the grand scheme of things. While they have a small market share, they do often tend to be very niche in some areas. The big question is, are they worth optimizing for, and if so, are there really any effective strategies for doing that? There is no great agreement on either, but there is some information if interest.
So far, no one has developed an actual SEO strategy for the niche SERps- for the most part it has not really been in demand. Now though, as more people look for any advantage, this may be the next frontier according to some SEOs. Google is almost impossible to figure out month to month anymore and Bing is really moving more toward relying on the social side of things more and more. The niche search engines may better serve some types of industries,
The problem has always been whether or not they will last. They may generate a lot of short term buzz, but many wither away into obscurity before long making them a bit of a risky investment of resources. Sticking with Bing and Google may take longer to provide the results you want, and as fickle as they may be, almost everyone agrees that the bottom of page one on Google or Bing is better than number one on a smaller search engine from a volume standpoint alone.